THE GROUP

MISSION

Tavola Spa. The History of Our group has far origins.

HISTORY

The History of Tavola Spa: 1947. Enrico Tavola establishes an individual import-export company

At that time, Italy was just recovering from the Second World War. In this background, Enrico Tavola successfully ran a family business of import-export trading between Italy and the United States. The main business was the import and distribution of spare part of cars that were considered back then as luxury items.

The History of Tavola SPA: 1964. Giancarlo Tavola, starts the exclusive distribution of ARBRE MAGIQUE®

Mr. Giancarlo Tavola, son of Enrico and currently President of the Company, obtained the exclusive distribution rights for ARBRE MAGIQUE® car air fresheners.

The History of Tavola SPA: 1964. ARBRE MAGIQUE® Arrives in Italy.
The History of Tavola Spa: 1975. Tavola SpA becomes producer of the most famous car deodorant in the world.

Tavola became not only a distributor but also manufacturer of ARBRE MAGIQUE®. As the iconic product quickly gained popularity and market leadership, Tavola SpA began to additionally produce and sell a complementary set of products dedicated to car cleaning and car care.

The History of Tavola SPA: 1982. Exclusive Distribution of STP® products

As an acknowledgment of Tavola S.p.A.’s successful car care experience and know-how, in 1982 the company became the exclusive distributor of STP® products, a well-established American brand of oil and fuel additives. In few times, thanks to the company’s network and expertise, STP® brand became the market leader in its category.

The History of Tavola SPA: 1986. Mr. Gianpaolo Re becomes Chief Executive Officer.

Mr. Gianpaolo Re, a businessman of great experience in leading multinational companies, joined Tavola S.p.A as Chief Executive Officer. He implemented a new company structure and mindset by establishing a specific company department devoted to the development of sales and items production for the modern Mass Market Channel. He pro-actively widen up Tavola products portfolio and expertise by establishing new brands acquisitions and distribution rights in the personal care and home care category.

The History of Tavola Spa: 1993. Exclusive Distribution of COPPERTONE® Solar

Tavola S.p.A. further consolidated its market leading position and success in the personal care sector, by obtaining the Italian exclusive distribution and production rights of COPPERTONE®, the well-known American range of sunscreen products portrayed by the iconic image of a little girls playing at the beach with a dog.

The History of Tavola SPA: 1994 ORPHEA® SALVALANA® is born

The meeting in Switzerland between Mr. Gianpaolo Re and Mrs. Sylvia Bachmann marked a turning point in Tavola’s core business. By obtaining the universal exclusive distribution rights of ORPHEA® SALVALANA®, Tavola became a pioneer in terms of ecological innovation in the anti-moth market.

The History of Tavola SpA: 1994 Orphea® arrives in Italy.
The History of Tavola SpA: 2000. Expansion in the cosmetics and home care market with the Brands PODOVIS® and MISTER MAGIC®.

Tavola SpA enlarged its product portfolio by developing a new brand range of natural based insects repellent, ORPHEA® PERSONAL PROTECTION. In addition, the launch of PODOVIS® foot care brand consolidated the company’s personal care market share. In the same year, Tavola S.p.A. also launched a new line of household products MISTER MAGIC® that rapidly gained popularity thanks to its iconic OVETTO.

The History of Tavola SpA: 2000. MISTER MAGIC®
The History of Tavola Spa: 2002. The BULLOCK® brand Is acquired.

Tavola S.p.a. invested in the universal acquisition of BULLOCK® brand, the market leader of mechanical anti-theft devices.

The History of Tavola SpA: 2009. Expansion in the insecticide market with ORPHEA®

Tavola S.p.A. launched ORPHEA® HOME PROTECTION: a unique line of seasonal insecticides with a vegetal origin formula. During the same year, the company got into the laundry care market by obtaining the national distribution for Italy of DR. BECKMANN® products.

The History of Tavola Spa: 2017. Air Care Market and skin care with Brand IMMAGINE® and VITAMYA®

The company further implemented its air freshener proficiency by launching in the home air care market the innovative IMMAGINE® brand, a line of fragrance diffusers that combine Italian design and high-quality perfumery. In the same period, the company launched a new range of products under the brand VITAMYA® with fruit cells contained in its special formulas.

The History of Tavola SpA: 2018. CARE FOR YOU®, CEROX® SPORT, CEROX® ACTIVE, CEROX® PLUS 3D MY MASK®.

In July, Tavola S.p.A. enlarged its personal care portfolio by acquiring the ownership of MY MASK® cosmetic brand and also the ownership of CARE FOR YOU® and CEROX® brands that have increased the company expertise and competence to the medical device sector.

The History of Tavola Spa: 1947. Enrico Tavola establishes an individual import-export company

At that time, Italy was just recovering from the Second World War. In this background, Enrico Tavola successfully ran a family business of import-export trading between Italy and the United States. The main business was the import and distribution of spare part of cars that were considered back then as luxury items.

The History of Tavola SPA: 1964. Giancarlo Tavola, starts the exclusive distribution of ARBRE MAGIQUE®
The History of Tavola SPA: 1964. ARBRE MAGIQUE® Arrives in Italy.

Mr. Giancarlo Tavola, son of Enrico and currently President of the Company, obtained the exclusive distribution rights for ARBRE MAGIQUE® car air fresheners.

The History of Tavola Spa: 1975. Tavola SpA becomes producer of the most famous car deodorant in the world.

Tavola became not only a distributor but also manufacturer of ARBRE MAGIQUE®.
As the iconic product quickly gained popularity and market leadership, Tavola SpA began to additionally produce and sell a complementary set of products dedicated to car cleaning and car care.

The History of Tavola SPA: 1982. Exclusive Distribution of STP® products

As an acknowledgment of Tavola S.p.A.’s successful car care experience and know-how, in 1982 the company became the exclusive distributor of STP® products, a well-established American brand of oil and fuel additives. In few times, thanks to the company’s network and expertise, STP® brand became the market leader in its category and it still is since then. .

The History of Tavola SPA: 1986. Mr. Gianpaolo Re becomes Chief Executive Officer.

Mr. Gianpaolo Re becomes Chief Executive Officer. He implemented a new company structure and mindset by establishing a specific company department devoted to the development of sales and items production for the modern Mass Market Channel. He pro-actively widen up Tavola products portfolio and expertise by establishing new brands acquisitions and distribution rights in the personal care and home care category.

The History of Tavola Spa: 1993. Exclusive Distribution of COPPERTONE® Solar

Tavola S.p.A. further consolidated its market leading position and success in the personal care sector, by obtaining the Italian exclusive distribution and production rights of COPPERTONE®, the well-known American range of sunscreen products portrayed by the iconic image of a little girls playing at the beach with a dog.

The History of Tavola SPA: 1994 ORPHEA® SALVALANA® is born
The History of Tavola SpA: 1994 Orphea® arrives in Italy.

The meeting in Switzerland between Mr. Gianpaolo Re and Mrs. Sylvia Bachmann marked a turning point in Tavola’s core business. By obtaining the universal exclusive distribution rights of ORPHEA® SALVALANA®, Tavola became a pioneer in terms of ecological innovation in the anti-moth market.

The History of Tavola SpA: 2000. Expansion in the cosmetics and home care market with the Brands PODOVIS® and MISTER MAGIC®.
The History of Tavola SpA: 2000. MISTER MAGIC®

Tavola SpA enlarged its product portfolio by developing a new brand range of natural based insects repellent, ORPHEA® PERSONAL PROTECTION. In addition, the launch of PODOVIS® foot care brand consolidated the company’s personal care market share. In the same year, Tavola S.p.A. also launched a new line of household products MISTER MAGIC® that rapidly gained popularity thanks to its iconic OVETTO.

The History of Tavola Spa: 2002. The BULLOCK® brand Is acquired.

Tavola S.p.a. invested in the universal acquisition of BULLOCK® brand, the market leader of mechanical anti-theft devices.

The History of Tavola SpA: 2009. Expansion in the insecticide market with ORPHEA®

Tavola S.p.A. launched ORPHEA® HOME PROTECTION: a unique line of seasonal insecticides with a vegetal origin formula. During the same year, the company got into the laundry care market by obtaining the national distribution for Italy of DR. BECKMANN® products.

The History of Tavola Spa: 2017. Air Care Market and skin care with Brand IMMAGINE® and VITAMYA®

The company further implemented its air freshener proficiency by launching in the home air care market the innovative IMMAGINE® brand, a line of fragrance diffusers that combine Italian design and high-quality perfumery. In the same period, the company launched a new range of products under the brand VITAMYA® with fruit cells contained in its special formulas.

The History of Tavola SpA: 2018. CARE FOR YOU®, CEROX® SPORT, CEROX® ACTIVE, CEROX® PLUS 3D MY MASK®.

In July, Tavola S.p.A. enlarged its personal care brand portfolio by acquiring the propriety of MY MASK® cosmetic brand. In the meantime, the acquisition of CARE FOR YOU®, and CEROX® brands, have enlarged the company expertise and competence to the medical device sector.